1970s - It all started here!The 1970s was a transformative decade for people working in the administrative profession - the role expanded beyond the traditional secretarial duties and office technology was transforming the workplace. Sonia had a vision, and she had the tenacity to carry it through - it cannot have been easy! |
IMA had conferences inFrance, The Netherlands, United Kingdom, Denmark & Finland | Executive Chair and Joint Chairmen1974 - 1979 Sonia Vanular - Executive Chair, Founder Louise Engström, Joint Chairman |
Fun Fact : France hosted the FIRST CONFERENCE of IMA in 19751975 was also the first year to commemorate the International Women's Day on 8th March, promoted by the UN. The same year, the ECU (the EEC currency) is born. Steve Wozniak innovation (showing on the screen what it was typed) resulted in the birth of Apple I. | Patrons of IMAFrom the start 1974 EAPS have three patrons: Madame Vigdis Finnbogadottir, President of Iceland Princess Christina of Sweden, Mrs Magnusson Monsieur Philippe Clément, Chairman of Paris Chamber of Commerce and Industry, France |
Expansion of the Role Beyond Traditional Secretarial Duties: The 1970s saw a significant broadening of the responsibilities of administrative professionals. Women in these roles began taking on more complex and critical tasks, including project management, data analysis, and other executive support functions, moving beyond traditional typing and filing. Increased Educational and Training Opportunities: There was a notable increase in educational and professional development opportunities tailored specifically for administrative professionals. Community colleges and vocational schools expanded their curricula to include courses in office management, business administration, and emerging technologies, empowering women to enhance their skills and advance their careers. Advancement of Office Technology: The introduction and widespread adoption of new office technologies, such as electric typewriters, word processors, and early computers, transformed the workplace. Administrative professionals adapted to these innovations, which increased their efficiency and productivity, allowing them to take on more significant responsibilities. Emergence of Professional Organizations and Certification Programs: Professional organizations like EAPS (later IMA) and the International Association of Administrative Professionals (IAAP) gained prominence in the 1970s. These organizations provided networking opportunities, advocacy, and the IAAP created certification programs (such as the Certified Professional Secretary (CPS) designation), which helped standardize the profession and recognized the advanced skills and knowledge of administrative professionals. Shift Towards Gender Equality and Women's Rights: The 1970s was a decade marked by the women's liberation movement, which advocated for equal rights and opportunities in the workplace. Legislative changes, such as the Title IX of the Education Amendments of 1972, and the push for the Equal Rights Amendment (though it was not ratified), highlighted the need for gender equality. This cultural shift began to open doors for women in administrative roles to be seen as professionals and to pursue higher-level positions within organizations. |
The first AGM was held in 1975 in Paris and the minutes were carefully typed.
In the first many years, what we call National Chairs now were called National Secretaries.
In this document you can read about the beginnings of IMA - the early years - which groups joined when. It was written by then Executive PR Officer Sylvia Bachofner.