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1970s - It all started here!

The 1970s was a transformative decade for people working in the  administrative profession - the role expanded beyond the traditional secretarial duties and office technology was transforming the workplace.

Sonia had a vision, and she had the tenacity to carry it through - it cannot have been easy!

IMA had conferences in

France, The Netherlands, United Kingdom, Denmark & Finland


Executive Chair and Joint Chairmen

1974 - 1979 Sonia Vanular - Executive Chair, Founder
1979 - Doreen Sharp and Thérèse Ralitte

Louise Engström, Joint Chairman


Fun Fact : France hosted the FIRST CONFERENCE of IMA in 1975

1975 was also the first year to commemorate the International Women's Day on 8th March, promoted by the UN.

The same year, the ECU (the EEC currency) is born.

Steve Wozniak innovation (showing on the screen what it was typed) resulted in the birth of Apple I.

Patrons of IMA

From the start 1974 EAPS have three patrons:

Madame Vigdis Finnbogadottir, President of Iceland

Princess Christina of Sweden, Mrs Magnusson

Monsieur Philippe Clément, Chairman of Paris Chamber of Commerce and Industry, France

Expansion of the Role Beyond Traditional Secretarial Duties:

The 1970s saw a significant broadening of the responsibilities of administrative professionals. Women in these roles began taking on more complex and critical tasks, including project management, data analysis, and other executive support functions, moving beyond traditional typing and filing.

Increased Educational and Training Opportunities:

There was a notable increase in educational and professional development opportunities tailored specifically for administrative professionals. Community colleges and vocational schools expanded their curricula to include courses in office management, business administration, and emerging technologies, empowering women to enhance their skills and advance their careers.

Advancement of Office Technology:

The introduction and widespread adoption of new office technologies, such as electric typewriters, word processors, and early computers, transformed the workplace. Administrative professionals adapted to these innovations, which increased their efficiency and productivity, allowing them to take on more significant responsibilities.

Emergence of Professional Organizations and Certification Programs:

Professional organizations like EAPS (later IMA) and the International Association of Administrative Professionals (IAAP) gained prominence in the 1970s. These organizations provided networking opportunities, advocacy, and the IAAP created certification programs (such as the Certified Professional Secretary (CPS) designation), which helped standardize the profession and recognized the advanced skills and knowledge of administrative professionals.

Shift Towards Gender Equality and Women's Rights:

The 1970s was a decade marked by the women's liberation movement, which advocated for equal rights and opportunities in the workplace. Legislative changes, such as the Title IX of the Education Amendments of 1972, and the push for the Equal Rights Amendment (though it was not ratified), highlighted the need for gender equality. This cultural shift began to open doors for women in administrative roles to be seen as professionals and to pursue higher-level positions within organizations.


These are the words of our own members about their experiences in the 1970s as members of IMA

  • 2 Sep 2024 15:34 | Christina Kragh (Administrator)

    Written by Kathie Vanular, relative of Sonia and member of IMA Global

    By 1970 when Sonia Vanular was inspired to connect secretaries with a professional association for the International Management Association (IMA), she was a mature woman in her Fifties. I requested from her family in France when she had passed if I might receive any paper records from this association work. A yellow folder arrived this spring.

    On the folder cover Sonia wrote Sub-Committee on Revisions of EAPS Statutes 1970 -1980. It held letters between sub-committee members and within each letter the arguments and reasons for statute revisions. The letters will be digitized for archival record, very detailed in their nature.

    I appreciate letters more as time passes for their historical record. I became a volunteer with a group initiating the L.M. Montgomery Museum and Literary Centre in Norval, Ontario. From 1926 to 1935 the village was the home to Canadian author L.M. Montgomery (Maud), author of Anne of Green Gables. I was working on Museum Studies Certificate with the Ontario Museum Association in my early Fifties when I came to this project. At the University of Guelph library archives, I saw the hand-penned letters by the author. When I saw the letters written by the early IMA founders (EAPS sub-committee), I experienced that same kind of feeling when living in history. Letters can hold how we construct our ideas and then work with others to explain our positions.

    What had seeded the Seventies period for Sonia? This is my interpretation founded on a belief that three environmental experiences are the source that made a lifelong dedicated effort.

    When you were with Sonia, you felt her desire to make the time about you, and not about herself. That’s why it is sometimes difficult to remember what she said about herself. She championed the secretarial field into a professional career with management recognition and cared about the association like an extended family. The words she spoke or wrote made you feel she believed in you (whatever it was) and was willing to help if you were inclined to let her. In one conversation I had with Sonia she credited Dale Carnegie training for her philosophy about talking with people in positive ways.

    In the 1970 – 1980 period computers did not assist meetings. Dogged determination and a clear vision, along with a rotary dial phone and letters, was how she reached her subcommittee in Europe. Her story about the association’s history is written in ONCE UPON A TIME …. The story of how it all began. It’s at the front of the yellow folder  and you can read it elsewhere on these history pages of IMA.

    When I consider the source to why a service to others might exist in her way of being, it might be her war experience, and marriage. It took a coordinated effort to execute plans in war, and recognition was essential in all parts of motivating people. It brought a profound change to her life.

    During WWII Sonia met Ricky (John Henry Vanular). He was a Flight Officer with the 190 Squadron in the Royal Canadian Air Force (RCAF) and stationed in Britain. A black and white photo of him in uniform is from Shrewsbury, close to the RAF Shawbury base. Ricky was a gold metal graduate of the University of Manitoba and had achieved multiple recognitions in his actuary profession. Ricky was overseas in 1943 at the age of 27. They must have easily connected.

    On the 11th of May in 1945 Ricky died in Holland. It was only 8 months since they married and six days after the liberation of Holland. He is buried in Eindhoven (Woensal) General Cemetery in the Netherlands. A memorial monument is in the Shaarey Zedek Cemetery in Winnipeg where he was from. Ricky on his mother’s side was from Jewish heritage.

    Sonia was a widow, at the age of 23. Afterwards, she came to Canada every other year to visit her late husband’s family. When visiting us in her later years, Sonia wanted to see only one family at a time, for the one-on-one time to know us better. In 1988 her nephew, Henry Trachtenberg - a historian in Manitoba, worked with Sonia to dedicate a lake in Manitoba to Ricky, Vanular Lake. She visited the lake after its dedication.

    There were two other reasons and possible sources from Sonia’s environment that I believe led to her forming the association.

    When Sonia was secretary to the Wandsworth School manager in southwest London, she said that she was given great responsibilities because her manager was not in good health. It built confidence and led her into a career in training.

    Also, Sonia studied to be a lawyer and passed the bar but did not decide to practice law. She used her legal ability however through the creation of the association in the Seventies. Becoming a lawyer caused a shift in how others gave her status. She wanted the secretarial field she worked in to be a professional career with recognition, and not an entry job to employment. She felt if she could provide woman with an association that could give them training and conferences, these early-stage administrative assistants could share in their collaborations between countries.

    In 1970 and at the same time the Women’s Liberation movement was in process, there was declining enrollment in secretarial courses. Sonia saw the benefit to a business bottom line through a professional and well-trained office assistant. She was attending women led conferences and in 1966 had attended the World Women’s Lawyers’ Eleventh Conference in Lausanne, Switzerland. Sonia went to annual dinners for lawyers at Whitehall until her Eighties

    Sonia wanted to move woman then to the center, where they could have a fulfilling career with status. The association grew to include men as administrative and management assistants, as more careers became open to everyone. She stayed with the association up until her mid-Nineties, laughing a distinctive laugh in approval and joy for the group. Her written and spoken words encouraged us always and criticized rarely. She depended on us to work on solutions, not on problem.

    Katherine (Kathie) Vanular

    Administrative Assistant, Vantj

  • 28 Aug 2024 12:54 | Christina Kragh (Administrator)

    Written by Terttu Isohanni

    I'm now the only surviving founding member of then EAPS, later EUMA, now IMA Finland.

    In October 1973 I was in Copenhagen participating in an international communications seminar. The main speaker at the seminar was British lawyer Sonia Vanular, already living in France at the time.

    Sonia had noticed from the list of participants that I worked as a training director at Ekonomiliitto (Finnish Association of Business School Graduates), and during the break time she came to talk to me and told me that she is founding a European network of management assistants. Sonia asked if I could come to Zurich in February 1974, she had invited management assistants from several countries to form the network there.

    Sonia visited Finland several times during that time and one of her visits got a very good coverage in a Finnish business magazine. It was good publicity about what was being established in Finland.

    My employer Ekonomiliitto, Finnish Association of Business School Graduates was enthusiastic about the idea as we had quite a number of management assistants in our membership. Management assistants were excited to get united and have the opportunity to network nationally and internationally.

    One of my vivid memories from the 1980’s is the IMA conference in Athens where we advertised the following year's conference in Finland by walking in the streets of Athens in national costumes with Finnish flags flying in the air. In spite of our traditional look we wanted to profile Finland as a high-tech country and we had found a trendy Nokia film with those briefcase-sized mobile phones to show. It had been hard to find as most films promoting Finland most commonly featured reindeers...

    The IMA members have always used new technology to their advantage. From its early days, the era before internet, paperless accounting, let alone artificial intelligence, IMA has always been up-to-date, sometimes even ahead of its time.

    IMA is a resource to its members. IMA is active and powerful, this has been achieved together.

    To IMA with love,

    Terttu Isohanni


  • 21 Aug 2024 12:08 | Christina Kragh (Administrator)

    By Inger Wijnbladh, IMA Sweden and Emanuela Pastorino, IMA Italy

    Inger :

    Harriet Bergström from the Swedish company Semper participated in a Management conference in Brussels 1973 where she met Sonia Vanular who was one of the speakers at the seminar.

    Over a glass of wine that evening a discussion started about creating a European forum for professional secretaries, this was the start of EAPS!

    Emanuela:

    The image below shows the first council meeting in 1978 



The first Annual General Meeting of EAPS - ever

The first AGM was held in 1975 in Paris and the minutes were carefully typed. 

In the first many years, what we call National Chairs now were called National Secretaries. 

Then and Now - written for the 25th Anniversary of IMA

In this document you can read about the beginnings of IMA - the early years - which groups joined when. It was written by then Executive PR Officer Sylvia Bachofner.

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