This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Niklas Cerovina, IMA Sweden on 23rd February 2026.

At IMA – International Management Assistants, we believe leadership is not defined by title but by impact. In this edition of Leadership in Action, Niklas from Sweden reflects on how leadership shows up through mindset, responsibility, and the courage to act when it matters most.

Using Strengths to Create Impact

Hi, I’m Niklas, based in Sweden with a background in production, engineering, and science. What I love most about being an Executive Assistant is the opportunity to use my strengths, leadership capabilities, and diverse background in my daily work.

Leadership as a Daily Mindset

For me, leadership in action happens every day. It is a mindset.

Taking responsibility and acting on situations because you genuinely care, and because you see the bigger picture, is important to me. Having a full ownership attitude ensures that I step in, support others, and help drive things forward when needed.

I do this by aligning discussions back to our values, highlighting risks early, and ensuring that decisions consider both people and impact. My confidence in taking these steps comes from experience, preparation, integrity, and knowing that I stand up for what is right.

Solid communication skills are essential to ensure your message is delivered with clarity and impact, and that it is truly heard.

Influencing Without Formal Authority

I noticed my leadership capabilities early in life, often being the one who initiated things and quickly saw a way forward. I have always believed in contributing rather than waiting for the perfect moment, and in being an active part of the solution.

With age and experience, I have become much better at listening, understanding different perspectives, and valuing the strength of diverse viewpoints. Combined with the joy I feel when others succeed, I believe this creates a strong formula for effective and meaningful leadership.

How My View on Leadership Has Evolved

In the beginning, I believed leadership was about having authority over people. Over time, I have seen firsthand that great leaders actually lead through influence, kindness, guidance, and progress over perfection.

To me, leadership is a collective, team-focused mindset. The best leaders are those who see the potential in people long before they see it in themselves.

Learning Through Feedback

One piece of feedback that helped me grow was being encouraged to slow down and listen more deeply before acting. I naturally move quickly and see solutions early, but learning to pause, invite other perspectives, and create space for others’ ideas made me a stronger and more inclusive person.

Sharing Knowledge and Experience

I actively share my knowledge and experience in several ways. Through my involvement in IMA – International Management Assistants as Training and Education Officer and through speaking opportunities, I try to offer different perspectives that help others think in new ways.

I enjoy passing on practical insights from my background in production, engineering, and leadership, whether through formal sessions or everyday conversations. I also make a conscious effort to support colleagues by listening, asking guiding questions, and helping them navigate challenges with clarity.

For me, sharing knowledge is not a one-time activity. It happens continuously through collaboration, mentorship, and simple human connection.

Staying Energized and Grounded

Family always comes first. Spending time with my children helps me disconnect from everyday worries and work-related thoughts.

I am also passionate about my many interests, which usually change every six to twelve months, and I love diving deeply into whatever inspires me at the moment. When I lose track of time because I am completely absorbed in something, it is a good sign that I have truly disconnected and recharged.

Leadership in a World of Constant Change

Leadership comes in many shapes and forms, from leading myself and standing up for my values and integrity, to speaking up when culture or inclusiveness is missing.

Doing what is right is a guiding principle for me, and over time I have developed a clear inner compass that helps guide both myself and others when needed. As Gordon Ramsay says, it is about having common sense when it is not that common, and I strive to bring this clarity into every situation I lead.

This article is penned by Niklas Cerovina, IMA Sweden.

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author.

This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Daniela Schneider, IMA Germany on 19th February 2026.

At IMA, we often say that leadership is not defined by title but by impact. In this edition of Leadership in Action, Daniela Schneider from Germany offers a powerful and structured perspective on how assistants lead every day through strategic thinking, cultural influence, and operational excellence.

Her reflection reminds us that leadership from the second row is not only possible. It is essential.

Leading from the Second Row

My name is Daniela Schneider, and I have been a member of the International Management Assistants (IMA) in Germany for more than 20 years. I currently work as an Executive Business Partner in the electronics industry.

In my role, I am fortunate to support an executive who values my contribution as a sparring partner, guardian of the company vision, and bridge between the C-level and the wider organization. It is a role that allows me to fully apply my Chief of Staff capabilities in a strategic, operational, and cultural way.

When we think about leadership, we often think of formal titles. Yet holding a title does not automatically make someone a good leader, and lacking one does not prevent someone from leading.

Assistants lead every day, even without formal authority. We lead from the second row, close enough to decision making to influence it and connected enough to the organization to sense its pulse.

Assistants shape priorities, move ideas forward, and support change initiatives. We act as organizational seismographs, detecting shifts in mood, resistance, or momentum long before they become visible.

Often, we step into formal leadership roles when managing cross functional projects or strategic initiatives. But even when we do not, our influence is real and measurable.

Strategic Framing of Decisions

When preparing information for my executive, I do far more than compile data. I curate perspectives, clarify options, and ensure that tradeoffs are transparent. My goal is to reduce bias and present a balanced, well-structured picture before a decision must be made.

By openly discussing alternatives in advance, I help create clarity and strengthen the quality of decisions.

This is leadership through strategic preparation and cognitive guidance, shaping not the decision itself but the way it is understood.

Driving Vision into Action

When our company introduced a new vision and leadership principles, I participated in the initial management discussions to understand the deeper intentions behind the strategy. Listening carefully allowed me to translate abstract statements into meaningful action.

I took ownership of developing the communication concept, from launching the vision to embedding it into annual goals for all employees.

Thanks to my close connection with colleagues across the organization, I was able to anticipate potential misunderstandings and address them proactively.

We initiated team workshops, reflection circles, team dialogues, and Q&A sessions to ensure alignment.

Leadership here meant creating structure, enabling clarity, and ensuring that strategy was not just announced but understood and lived.

Shaping Culture Through Behavior

A new vision often requires a cultural shift. Culture is not defined by statements on the wall. It is shaped by daily behavior. It lives in small interactions, in consistency, and in the courage to reinforce or gently correct actions that do not align with shared values.

As assistants, we are highly visible. Colleagues observe how we act to understand what is truly valued. By modeling professionalism, respect, and strategic thinking, we influence culture every day.

This is leadership through example and behavioral signaling.

Taking Formal Project Leadership

When my executive planned a two-day regional strategy workshop, I proactively designed a comprehensive concept by defining objectives, selecting participants, shaping the workshop structure, aligning topics, and planning follow up actions.

After presenting the concept, I was entrusted with full project leadership. I coordinated preparation, reviewed presentations, structured discussion formats, defined follow up projects, and ultimately facilitated the workshop.

The result was a highly aligned, outcome driven event with clear next steps and ownership.

In this case, leadership was visible and formal, but it was built on the same competencies we use every day: foresight, structure, communication, and accountability.

The Leadership We Often Underestimate

Assistants are powerful and often underestimated leaders within their organizations. Whether through strategic preparation, alignment work, cultural influence, or formal project management, we shape decisions and drive impact.

Leadership does not begin with a title. It begins with responsibility, awareness, and the willingness to step forward when the situation requires it.

I hope that your executive recognizes your ability to lead, from the second row or from the front when needed. And even more importantly, I hope you recognize it yourself.

This article is penned by Daniela Schneider, IMA Germany.

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author.

This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Anneli Gustavsson, IMA Sweden on 18th February 2026.

At IMA, we believe leadership is not defined by title, but by impact. In this edition of Leadership in Action, Anneli Gustavsson shares how influence, courage, and thoughtful coordination can shape outcomes — even from behind the scenes.

Orchestrating Success Behind the Scenes

My name is Anneli Gustavsson, and I work as an Executive Assistant at SAP, supporting the Swedish MD and the Nordic Growth Officer. I’m based in Stockholm.

What I enjoy most about my work is the opportunity to orchestrate success behind the scenes. I thrive in roles where strong structure, clarity, and thoughtful coordination enable others to deliver their best work. My path has taken me from secretary to Marketing Communications, to Executive Assistant, but the common thread has always been enabling people, teams, and leaders to succeed.

Leadership Without the Title

Early in my career, I was asked to review all my areas of responsibility and identify cost savings. As the person responsible for the office, I analyzed everything from cleaning and office supplies to travel costs and employee lunches.

After digging into the numbers, I found we could save a significant amount simply by changing suppliers for office supplies and travel. But in my conversations with employees, something else stood out: the lack of affordable lunch options was affecting their engagement and daily wellbeing.

So instead of presenting a pure cost-cutting plan, I built a business case for leasing a “Convini fridge”. The cost was minimal, but the potential impact on employee satisfaction was high. I explained to management that maintaining service levels while supporting employee engagement was the better long-term investment.

Despite the company’s push to cut costs, I advocated for the employees, and we moved forward with the fridge. It was a small decision with a surprisingly big impact.

This was an early moment when I realized leadership isn’t about a title. It’s about having the courage to speak up when something matters and grounding your argument in what will genuinely benefit people.

Influencing Without Owning the Decision

As an Executive Assistant, I often influence decisions indirectly. My approach is simple: listen carefully, build trust, stay fact-based, and understand what truly matters to the people involved.

When I combine data, empathy, and clear communication, I’ve found I can help shape decisions even when I’m not the one making them.

Growing Others Along the Way

I try to be a role model for younger people — both through my engagement with Ung Företagsamhet*, where I advise students running their own companies, and in supporting younger assistants early in their careers.

A piece of advice I often share, — and what I would tell my younger self — is this:

• Dare to take space. Your ideas matter.
• Take initiative. Don’t wait to be asked.
• Lean into your strengths. If you love writing, languages, or creating — use it.
• Stay curious. Keep learning, always.
• And most importantly: believe in yourself. Confidence grows through action, not perfection.

These are lessons I learned along the way — so I share them hoping someone else gets to learn them earlier.

(*Junior Achievement)

Staying in Balance to Lead Well

For me, balance isn’t optional — it is the foundation for performing well. I make space for exercise and nature, because that’s where I reset.

I run in the summer and ski in the winter. The combination of movement, fresh air, aching muscles, and the feeling of letting everything else go gives me energy, clarity, and perspective.

We often talk about work-life balance, but I believe it starts with simply being in balance as humans.

This article is penned by Anneli Gustavsson, IMA Sweden.

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author.

This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Julia Schmidt, Executive Vice Chair IMA Global on 8th September 2025.

“You are the leader behind the leader.”

This is a sentence I wrote in a recent article about modern leadership, click here to read more. It is one I believe with all my heart. Too often, we think of leadership as something reserved for people with titles like CEO or Director. But what I have learned through experience, reflection, and growth is that leadership is not about hierarchy. Leadership is about how we show up, how we influence, and how we move things forward.

If you have ever kept a project on track, brought calm to a stressful meeting, or helped your team gain clarity in a moment of uncertainty, you have led. These are not small contributions. They are strategic, high-level leadership behaviors that make a real difference.

In our profession, we are more than tech-savvy organizers. We are co-pilots and sometimes pilots helping to navigate complexity and ensure progress. We translate vision into action, connect people across silos, protect culture, anticipate risks, and sustain momentum. This is leadership in action. Not defined by job titles, but by courage, clarity, and responsibility.

My invitation to you is simple: notice the ways you already lead, even if they are quiet or behind the scenes. Reflect on what kind of leader you want to become — and how you are showing up today. Big or small, visible or subtle, your actions shape the organizations and the people around you.

This is also why I am proud that our 51st International Annual Conference,  taking place in Hasselt, Belgium, on 17 October 2025, carries the theme Effective Leadership. Together, we will explore what leadership means in today’s world of change, AI, and reinvention — and how we, as management assistants, can grow as leaders in our own right. Click here to register.

Leadership isn’t something we wait to be given. It’s something we claim. Every day.

Stay tuned — we will soon be sharing many “Leadership in Action” stories from our IMA members.

This article is penned by Julia Schmidt, Executive Vice Chair of IMA Global.

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author.

This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Maria Cirillo, Executive Chair IMA Global on 27 March 2025.

Twelve years ago, the phone rang at my job and it was Inger Wijnblad. She represented the Nomination Committee within IMA Sweden, offering me a position as the treasurer of the East region within IMA Sweden. I was hesitant at first, but after some persuasion, I decided to give it a try. It turned out to be the beginning of an absolutely fantastic journey.

After a few years, I was elected as the Chair of IMA Sweden, a role I held for six years. After that, I took on a new position as Executive Chair. These years as Chair have been incredibly rewarding. I have learned to stand on stage and give speeches, participated in podcasts, written articles and member information, negotiated and attended international conferences. I have visited different countries and met people and colleagues from various cultures and environments. I have improved my English. This is just a few things of all I experienced and learned.

Not to forget all the good food and drinks I have enjoyed and all the laughs and long disco nights I have experienced with IMA friends.

The best part is that all the knowledge I have gained, I have been able to transfer directly to my daily work. This has led to more enjoyable and interesting tasks there. My great international network has also benefit my daily work life. Being the Chair within IMA has given me experiences and knowledge that I would never have gained otherwise.

Through the position, I have been involved in developing strategies and visions for the network, and since IMA is a large and international network for Executive Assistants, what we do has an impact on the profession and how we and others view the career as an office professional. Therefore, it has been an honor to be part of this development together with the Executive Committee and Council.

Now, after 12 years with positions of trust within IMA, it is time for me to hand over the position as Executive Chair to a colleague within the network. I hope you will accept this challenge and apply for the position of Executive Chair. I can honestly promise that you will not regret it. It will be a fantastic time in your life to be part of the team in Executive Committee. This has been a journey I would not have wanted to be without.

In my home country, there is a saying, "you become like those you associate with," being part of IMA, a network of professional, intelligent, and competent Executive Assistants makes you feel how you grow in the role and become more and more like your professional colleagues. It is fantastic.

This article is penned by Maria Cirillo, Executive Chair of IMA Global.

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author.

Blog from Trafo Baden

Continue to unlock the Secrets to Events with our A-Z Series on Event Planning.

In this edition, we are looking into the challenge of No-Shows—those last-minute absences that can disrupt even the most carefully planned events. Discover practical strategies to reduce absenteeism, from personalized invitations and smart reminders to incentives and pre-event engagement. Learn how to protect your event from empty seats and ensure a well-attended, successful experience.

SEE BLOG POST HERE

An article from our global business partner Above9.Travel.

Flying in business class is not just about status or luxury - it can be a wise choice to maximize efficiency and maintain peak performance, which is especially important when traveling for business meetings, negotiations, or important presentations.

Spacious seats and the ability to sleep comfortably on long-haul flights guarantee better rest, while privacy and onboard Wi-Fi allow you to get some work done while in transit. Even services like fast-track security, priority boarding, and expedited baggage handling help to avoid hassle and save valuable time.

While purchasing a business-class seat has a lot of arguments for it, the biggest hesitation is often caused by the price of these tickets. Many travelers think that flying in business class is always expensive, but we are here to tell you that with the right approach, you can find great deals and save hundreds and sometimes even thousands of Euros. Check out some of the most common tips in the paragraphs below.

Book Early

One of the easiest ways to secure a business class ticket at a lower price is to book early. Airlines release their cheapest business class fares months in advance to encourage early reservations. As the departure date approaches, prices usually increase due to limited remaining seat availability, making last-minute bookings far more expensive.

For international travel, the best time to book a flight is around three to five months before departure. It’s smart to start monitoring fares six to seven months in advance to track price drops and secure a deal when the timing is right. A little planning can make a significant difference, ensuring you get the best price without compromising on comfort.

Booking early also means you have a better selection of seats. Whether you prefer a window for privacy or an aisle for easy access, reserving your ticket well in advance gives you more control over your flight experience.

Be Flexible with Travel Dates

Flexibility can be the key to finding the best business-class deals. Flight prices fluctuate based on demand, and certain days tend to be more expensive than others. Flying midweek, especially on Tuesdays and Wednesdays, often comes with lower fares compared to weekends, when demand is higher. 

That being said, while many believe that booking on a specific day of the week always guarantees lower fares, the reality is that prices are driven by availability, not just timing. So, adjusting your departure date by just a day or two can sometimes lead to significant savings. Keeping an open schedule also increases your chances of finding discounted upgrades or special promotions on premium seats.

Consider Multiple Airlines

Loyalty to a single airline can sometimes work against you when looking for the best business-class deals. While frequent flyer programs offer lucrative benefits, sticking to one airline limits your options and may prevent you from finding better prices on competing carriers or alliances.

Different airlines have different pricing strategies, and some may offer significantly lower business-class fares for the same route. Being open to alternatives allows to compare options and choose the best balance of price, comfort, and service. Some airlines also run limited-time promotions or special discounts, which you might miss if you only check your preferred carrier.

Broaden Your Search Criteria 

Choosing the right airport and flight connections can make a big difference in not only the price but also the comfort of your trip. If you are in the proximity of multiple international airports, checking flights from alternative locations can reveal better fares or more convenient schedules. Airlines often adjust pricing based on demand at specific airports, so a short drive or separate connecting flight could lead to significant savings.

Layovers also play a crucial role in your travel experience. Well-planned connections at airports with superior lounges and better-planned terminals can make long-haul trips much more enjoyable. Instead of just looking for the fastest route, sometimes it is worth considering flights with slightly longer layovers (thus, possibly lower prices) that allow one to relax and recharge between flights.

Another possibility is booking mixed cabin tickets, as it can be a smart way to balance comfort and cost. Flying business class on long-haul flights while choosing premium economy or economy for shorter flight segments can help you save money without compromising on quality where it matters most. 

By optimizing your departure airport, connections, and cabin choices, you can enhance your journey while keeping costs under control.

Choose the place to book tickets wisely 

As weird as it may sound - booking the ticket directly from the airline website will almost always be the most expensive way. There are several reasons for that, which might require a separate article to explain, but this has been proven time and time again.  

Many travelers rely on comparison platforms (i.e. Google Flights, Skyscanner, and alike) to search for flights, but the shortcoming of these sites is that they only show publicly available fares. They do not specialize in business-class tickets and therefore don’t have access to privately negotiated prices that can provide the savings you are hoping for. Also, while having a self-service online platform is convenient for buying a ticket, not having a designated travel specialist can cause unnecessary headaches if any adjustments are needed in the booking later. Unexpected things happen all the time (for example, travel dates need to be changed or the airline has rescheduled/canceled the original flight and a new one needs to be rebooked) and a good travel consultant will always provide better support than customer service representatives of an online platform.

It may sound like we are simply promoting ourselves, but the truth is that the best deals can be secured through travel agencies specializing in business-class flight bookings. These agencies have access to unpublished prices, and their experts have vast know-how and insider information on when and how to get the lowest price. 

At Above9.Travel, every customer has a personal travel consultant. You can avoid spending hours comparing prices across different platforms - our expert will do the work for you and offer well-optimized flight itineraries based on your preferences.

We are delighted to partner with IMA and we hope that we’ll have a chance to prove our worth to its members.

If you’re planning a trip and need our assistance

click here to leave a request through the form.

click here for our contact details that can be easily saved on any smartphone.

This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Julia Schmidt, Executive Vice Chair IMA Global on 25th Jan 2025

As 2025 begins, I’m reminded of the transformative power of themes—simple yet impactful words that encapsulate our aspirations for growth.

A well-chosen theme provides clarity and focus, helping you navigate the demands of your role while staying aligned with your goals. To help you get started, I've shared a tool to find your perfect theme; CLICK HERE

 If you’re unsure where to begin, here are three suggestions to inspire you.

▶️A theme like Alignment can connect your work to your organization’s goals. By aligning your actions with key initiatives, you not only enhance your collaboration with your executive but also amplify your value as a strategic partner. This focus positions you as an indispensable contributor, ensuring your efforts drive both personal and organizational success.

▶️In an ever-changing world, resilience equips you to adapt and grow stronger. Make learning and adaptability central to your theme. Whether mastering new tools or refining essential skills, resilience helps you face challenges with confidence. By turning setbacks into opportunities, you establish yourself as a steady and resourceful force in your organization.

▶️For some, Balance might be the perfect theme. Prioritizing your mental, physical, and emotional health ensures you can meet your responsibilities while sustaining your energy and focus. By modeling wellbeing practices, you contribute to a healthier workplace culture and create space for what matters most, enabling long-term productivity and fulfillment.

A theme for 2025 is more than a goal—it’s a guiding principle that brings intention to your actions. Whether you choose Alignment, Resilience, or Balance, your theme can shape a more meaningful year, elevating both your career and your organization.

This article is penned by Julia Schmidt, Executive Vice Chair, IMA Global and a member of IMA Norway. 

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author. 

At the World Administrators Summit in Frankfurt in 2018 (Prior to the IMA Conference), Delegates supported the idea to form a robust, resilient and responsive organization model to replace the WA-Summit Advisory Council and to support the WA-Summit to be held every two years. This was the beginning of the creation of the World Administrators Alliance (WA-Alliance), and IMA Global has always been a strong supporter of this initiative, becoming a Business Partner of the WA-Alliance upon its creation.

Six years later, we are delighted that 10 National Groups of IMA are Association Members of the WA-Alliance. Many IMA members have attended past Summits as Delegates or contribute to task forces on various topics. Two IMA members currently serve on the WA-Alliance Council.

The non-profit WA-Alliance represents a global community of Administrative Professional associations, networks, and stakeholders dedicated to its aims to guide, develop, influence and elevate the administrative profession.

We do this in many ways, but one you are probably most familiar with is the WA-Summit, our working meeting where we bring together the leaders of associations and networks, through leaders and industry influencers. The strength and uniqueness of the WA-Summit has always been to include voices from around the world. We all know that our profession is very different in each country. The WA-Summit gives you the opportunity to come to the global table with your national input. You bring to the discussions the voices of the administrative professionals in your country, so that we can support you to address the unique challenges you are facing.

You will also have opportunities to think outside your own borders, to look at the profession with a helicopter view, giving something back to the profession by helping other Member Associations, by sharing your successes with countries where the profession may not have progressed as much as it could. ‘A rising tide lifts all boats’, so whatever the WA-Alliance can do to influence and elevate the profession will be of benefit to all, and your National Group can contribute to this important work.

IMA is represented in many countries, and to form a truly global community, we need to hear the administrative professional’s voices from as many countries as possible. Membership of the WA-Alliance offers a wealth of benefits for IMA National Groups, empowering you to strengthen your IMA community, increase your visibility, and advance your mission.

Here’s why joining the Alliance can be a transformative opportunity:

1.       A Unified Global Voice

By joining the WA-Alliance, your IMA National Group becomes part of a global movement to elevate the administrative profession. You will have the opportunity to:

• Contribute to and align with global initiatives that enhance the recognition and value of administrative roles.

• Speak with one powerful, collective voice to influence policymakers, industry leaders, and organizations.
  
  

The WA-Alliance provides tools and resources, such as:

• The Global Skills Matrix, an award-winning career development framework based on research from over 3,000 administrative professionals in 61 countries. It has been downloaded by over 11.000 people in more than 100 countries. This tool helps members articulate career progression and skill development pathways. As a WA-Alliance member, you can become involved in the further development of this framework.
• Shared best practices, case studies, and insights to help you provide relevant and impactful resources to your members.
• Contribute to surveys and polls that will allow us to gather quantifiable data about our industry, so that we can speak with authority on the challenges we all face and find solutions together.

Membership of the WA-Alliance opens doors to:

• Global Networking: You connect with other associations and leaders worldwide to exchange ideas, collaborate on projects, and learn from diverse perspectives.
• Collaboration Opportunities: Partner with like-minded organizations to co-host events, develop training programs, and advocate for the profession collectively.

The Alliance is committed to fostering the professional growth of its members by offering:

• Exclusive and free ‘members only’ webinars that address critical issues and trends in the profession as well as challenges in your own National Group.
• Opportunities for leadership development by engaging with Alliance projects and initiatives.
• Access to world-class trainers, discussions and resources that enhance your members’ skills and knowledge.
• Opportunities to take up a leading role on the WA-Alliance Council.

Membership in the WA-Alliance adds a layer of prestige to associations, signaling your commitment to excellence and global advocacy. This credibility can:

• Attract new members to your national group by showing alignment with a respected global organization.
• Increase visibility in the international administrative community, giving IMA in your country a platform to showcase your work and achievement.  

Through the WA-Alliance, you gain the power to:

• Advocate for the profession on a global scale, ensuring that the voices of administrative professionals are heard at key decision-making tables.

• Influence the future of the profession by contributing to important discussions and initiatives that shape its direction.
• Have a say in how the WA-Alliance is run, by having a voice at our AGMs.

Becoming a member of the WA-Alliance offers your National Group a platform for the voice of the administrative profession in your country. You will strengthen your influence, provide greater value to your members and contribute to the advancement of our profession worldwide, helping us to create a unified, empowered future for administrative professionals everywhere.

Helen Monument

Chair

WA-Alliance

chair@wa-alliance.com

 Blog from Trafo Baden

Continue to unlock the Secrets to Events with  our A-Z Series on Event Planning.

In this edition, we focus on the critical role of  Knowledge Transfer within your event management team. Discover how sharing insights, avoiding information silos, and fostering collaboration can improve efficiency and ensure a seamless event experience. Learn practical strategies to create a culture of knowledge sharing that supports success before, during, and after your event.