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Elevate Your Potential in 2025: Why every Executive Assistant Needs a Theme for the Year

28 Jan 2025 10:13 | Ruth Flavia Nanseera (Administrator)

This article is part of a series published on our LinkedIn account by guest writers. Today's article was written by Julia Schmidt, Executive Vice Chair IMA Global on 25th Jan 2025

As 2025 begins, I’m reminded of the transformative power of themes—simple yet impactful words that encapsulate our aspirations for growth.

Over the years, I’ve relied on themes to guide me through challenges and opportunities, and this practice can be equally empowering for Executive Assistants.

A well-chosen theme provides clarity and focus, helping you navigate the demands of your role while staying aligned with your goals. To help you get started, I've shared a tool to find your perfect theme; CLICK HERE

 If you’re unsure where to begin, here are three suggestions to inspire you.


▶️A theme like Alignment can connect your work to your organization’s goals. By aligning your actions with key initiatives, you not only enhance your collaboration with your executive but also amplify your value as a strategic partner. This focus positions you as an indispensable contributor, ensuring your efforts drive both personal and organizational success.


▶️In an ever-changing world, resilience equips you to adapt and grow stronger. Make learning and adaptability central to your theme. Whether mastering new tools or refining essential skills, resilience helps you face challenges with confidence. By turning setbacks into opportunities, you establish yourself as a steady and resourceful force in your organization.


▶️For some, Balance might be the perfect theme. Prioritizing your mental, physical, and emotional health ensures you can meet your responsibilities while sustaining your energy and focus. By modeling wellbeing practices, you contribute to a healthier workplace culture and create space for what matters most, enabling long-term productivity and fulfillment.


A theme for 2025 is more than a goal—it’s a guiding principle that brings intention to your actions. Whether you choose Alignment, Resilience, or Balance, your theme can shape a more meaningful year, elevating both your career and your organization.


This article is penned by Julia Schmidt, Executive Vice Chair, IMA Global and a member of IMA Norway

The Guest Writer series features contributions from IMA members worldwide, showcasing the diverse experiences and expertise of management assistants within our network. Each piece offers unique perspectives, practical advice, and personal reflections from professionals in the field. The views expressed in this article are solely those of the author. 


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