IMA Sweden West - Lecture Who has power on social media? with Johannes Gustavsson Mediabarometern

Who has power on social media?

The Media Academy conducts an annual survey of which Swedish accounts are the most successful among other Swedes on Instagram, Tiktok, Facebook, Youtube and Twitter/X - regardless of whether it is companies, media or individuals.

JLC pushes down the Lundell family and becomes the biggest on social media. Tiktok has completely changed the conditions for those who succeed online - and has suddenly made 68-year-old Irma Lehtosalo the rocket of the year.

What does that really mean? Johannes Gustavsson, member of the Media Academy, shares his insights from the Power Barometer 2023.