IMA Norway in Rogaland - Service Leadership in Practice

We are pleased to invite our members in IMA i Rogaland to an inspiring evening at Hotel Victoria on Tuesday, 24 March, combining professional development, networking and a shared dinner.

Event Details

Date: Tuesday 24 March
Time: 17:00–21:00 (doors open 16:30)
Venue: Hotel Victoria, Stavanger
Registration: Opens in early March

Programme

Welcome – Hotel Victoria

17:00 - A brief introduction and important information from the hotel team.

Keynote with Heidi Jeanette Frafjord

17:15 - Service leadership in practice – motivation & self-leadership

Heidi Jeanette Frafjord is educated in hotel management and pedagogy, certified in value-based selling, and currently works as Director of Sales at Heimr Collection. With leadership experience from Nordic Choice, Scandic Hotels and Stavanger-region tourism, as well as roles at UiS and the Norwegian School of Hotel Management, she brings extensive insight from service, leadership and organisational development. She has also served on several boards, including Norway Chess and the Rogaland Sports Federation.

What You Will Learn

Service leadership in practice

• What service leadership means in modern organisations
• How EA/PAs can act as culture carriers and influential contributors

Motivation and self‑leadership

• Staying motivated in a demanding role
• Practical techniques for self-leadership (goal setting, prioritisation, mental resilience)

From an administrative to a strategic role

• How to take your place as a value creator
• Communication and relationship-building with management

Dinner & Networking

We round off the evening with a shared dinner – a great opportunity to connect with fellow members of IMA Rogaland.

Registration

Registration will open in early March.
A full invitation with sign‑up link will be published soon.