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The 28th International Training Day will take place in Rotterdam, The Netherlands on 29 March, 2025 in the central venue Hilton Rotterdam. The host is IMA Netherlands.
Registration is now open!
All members have received an invitation by e-mail - non-members are welcome to read more and sign up through below link
Our hotel is in Rotterdam’s vibrant city center, half a kilometer from Central Station, linking you to Amsterdam Airport Schiphol. The hotel is on the corner of the city’s two main streets, Coolsingel and Weena, surrounded by bars, restaurants, theaters, and shopping.
IMA secures a group booking for you to use, so you get a better price - so please wait for that to become available.
Please take a look at our sponsorship options here
Save the date to AGM 2025!
IMA Norway Annual General Meeting (AGM)
Join us for IMA Norway’s Annual General Meeting (AGM) – an excellent opportunity to contribute, engage, and be part of the decisions shaping the future of our organization.
Event Details: Venue: Scandic Sjølyst Time: 18:00Participation: Attend in person or via Teams Dinner: A 2-course dinner for in-person attendees following the AGM (drinks are paid separately) Cost: Free participation for both the AGM and dinner
Voting Rights: Only Professional Members have voting rights during the AGM. However, Corporate Members, Honorary Members, and Lifetime Members are welcome to attend as observers.
We look forward to seeing you there – either in person at Scandic Sjølyst or online via Teams!
What sets you apart in your career? Many workplaces are increasingly reliant on artificial intelligence (AI), yet we truly differentiate ourselves when we balance technical skills with those associated with cultural and emotional intelligence. The people we most admire typically connect with others and succeed because they embody human-centric skills that also elevate their influence and impact.
Join our April 24th webinar to explore the trio of cultural, emotional and artificial intelligence, and how they represent opportunities to amplify your value. You’ll gain GenAI insights as we explore how other assistants are using such resources in 2025. Register today, and IMA Training Partner Shelagh Donnelly will also draw on her extensive experience to help you elevate emotional and cultural intelligence skills that can help you thrive.
Learning outcomes:
Non-members are welcome to sign up at the cost of 25 Euro per person.
Link to attend the webinar will be sent the day before the webinar provided the sign-up fee has been paid. Sign up fee is non-refundable.
Members attend for free and have access to a 30-day replay.
Link to attend the webinar will be sent the day before webinar.
LinkedIn for You and Your Business
Are you ready to take your LinkedIn strategy to the next level? Sign up for this course now and learn how to build your professional network, increase visibility for your business, and engage with the right audience!
LinkedIn is more than just a digital resume—it’s a powerful platform for networking, branding, and growth. In this 2-hour course, you’ll gain insights into how to use LinkedIn effectively both as an individual and for your business. Join us to learn how to create a professional profile, develop a content strategy, and get tips on how to engage your target audience in the best possible way.
Learn how to leverage LinkedIn both personally and for building your business network and brand. During the course, you will learn:
LinkedIn as a tool – How the platform can help you with professional networking and achieving your goals. Optimizing your company profile – Tips on how to set up a profile that attracts customers and followers. Content strategy – How to create a content plan and engage your audience with relevant posts. Best practices – Learn how to maximize your visibility and efficiency on LinkedIn.
The course is led by Kathrine Jølle Wathne from Aktiv Kunnskap AS. She specializes in training for Microsoft 365 cloud services for collaboration and productivity, as well as related Office applications such as PowerPoint, Word, Excel, and more. She also teaches courses in presentation techniques, artificial intelligence, and the use of social media for businesses. With over 30 years of experience as a course instructor, Kathrine brings extensive knowledge and practical insights to help you succeed on LinkedIn.
Event Details:
Location: Gamlaverket, Sandnes Date: April 29 ⏰ Time: 17:00–20:30 (Course from 17:00–19:00, followed by dinner) Registration deadline: April 22 at 14:00
Join us for an exclusive webinar on the NEW Microsoft Outlook! Discover the latest features and tools that will enhance your productivity and streamline your email management. Whether you're a seasoned Outlook user or new to the platform, this session will provide valuable insights and practical tips to help you make the most of the new Outlook.
Key Learning Points:
Save the date to our annual Weekend Seminar!
We will enjoy a weekend of networking, learning and great food at Øvre Sem Gård.
Workshop on May 10 (in English)
Thrive in Change: A Workshop for Management Assistants
The world around us is evolving faster than ever, with advancements in AI, hybrid work environments, and the increasing pace of digital transformation shaping how we work. For management assistants, this brings exciting possibilities and, at times, unique challenges. Thriving in this ever-changing landscape is about staying open to change, building resilience, and embracing new opportunities to grow and flourish.
We warmly invite you to a thoughtful and engaging workshop designed especially for personal and executive assistants.
What to Expect
In this workshop session, we’ll explore:
The session will be led by expert facilitators from Future Leaders Global, an organization with extensive experience in leadership development and the vision of co-creating a thriving world. Their thoughtful approach blends practical tools with deep insights, ensuring an inspiring and relevant experience for all participants.
A Day for Growth and Connection
Set against the serene backdrop of Øvre Sem gård, this workshop offers a warm, welcoming space to pause, reflect, and connect with others. It’s an opportunity to gain fresh insights, develop valuable skills, and leave feeling more confident in navigating change.
We’d love for you to join us for this special day of learning and inspiration. Spaces are limited, so don’t wait to secure your spot.
We look forward to welcoming you!
Event Details
Date: May 9-10th, 2025
Time: 16:00–15:30
Location: Øvre Sem gård
Hosts: Alexander Stöger (ALEGER - global partner for IMA) and Franziska Deutsch (co-host and member of IMA Germany)
As an International Management Assistant, you are essential in ensuring meetings are structured, decisions are well-documented, and follow-ups are clear. But manual protocolling is time-consuming and prone to errors.
Imagine reducing your post-meeting documentation time significantly while achieving an accuracy of up to 99.47%—whether for online or onsite meetings. AI-powered protocolling makes this a reality!
What You Will Learn:
Reduce the time spent on manual note-taking and structuring, allowing you to focus on more strategic tasks.
Learn how AI achieves up to 99.47% precision, ensuring detailed, consistent, and error-free meeting protocols.
See AI protocolling in action and gain practical insights into seamless integration into your daily workflow.
Why Attend?
AI is revolutionizing the role of management assistants, transforming meeting documentation into a fast, efficient, and highly accurate process. Stay ahead of the curve and equip yourself with the skills to leverage AI effectively.
Register now and take your meeting management to the next level with AI!
Members attend for free.
Feedback That Engages and Works So important – yet so challenging!
Why do many hesitate to give feedback? What are we afraid of – and why doesn’t feedback always work as we intend?
As an EA or PA, you play a key role in fostering good communication and motivation within your team. The ability to provide constructive feedback is essential for building strong relationships, driving development, and ensuring effective collaboration.
In this interactive workshop, Lise Grevle Teien and Nancy Fandler Brodin from Fandler Brodin & Partners will provide insights, techniques, and practical tools to help you master feedback that truly works.
✅ Learn how to use feedback to: ✔️ Adjust and improve performance and results ✔️ Promote learning and development ✔️ Strengthen relationships and build a trust-based culture ✔️ Increase motivation, meaning, and engagement ✔️ Contribute to a safe and open work environment
Avoid the pitfalls! Poor feedback can create distance and uncertainty – but when done right, it can motivate, inspire, and have a powerful impact.
Join the workshop “Feedback That Engages and Works” and gain new perspectives and tools you can apply immediately!
Registration deadline: August 20 at 14:00
Date to be disclosed later.
Theme and date to be disclosed later
